One day, a friend tells me about turmeric and its benefits for the skin: anti-inflammatory, anti-spot, unifying...

I look into it. The studies are clear: turmeric is a powerful ingredient against dark spots and acne.

But in France, no brand really used it... Or the formulas? Doubtful, with hormone-disrupting substances inside...

Meanwhile, I struggle with my own spots. Post-acne, dark spots... I try everything. Overpriced creams, complicated routines.

Nothing works!

Out of curiosity, I test turmeric directly on my skin. A few weeks later: my spots fade. My complexion becomes more even, more radiant.

For the first time, I see results.

I begin to think: how to incorporate turmeric into skincare in a simple and effective way?

At the time (early 2024), cotton pads soaked in product were just starting to appear in France. Handy, portable, no rinsing needed...

Exfoliating cotton pads with turmeric and vitamin C. For face and body. Simple. Effective.

We test the first formulas. And miracle. The results are quick, but above all: the use is pleasant.

In July 2024, Séfia launches the first turmeric cotton pads in France!

At first, it was just my partner and me. Part-time. From our living room!

Orders come in. We prepare the parcels in the evening, after our days. Our little house fills up with boxes. The couch disappears under the stock...

We do everything: preparing, packing, labeling, sending.

Our post office had never seen anything like this haha!

It is exhausting. But with every testimony, with every "it really works," we tell ourselves we are on the right path.

The months go by. The feedback piles up. We surpass 10,000 orders!

We realize we can no longer do everything from the living room.

So we step up the pace:

• We partner with a storage warehouse
• We do our first real product photo shoot
• We improve everything we used to do as two: packaging, recipes, communication

But we keep the most important thing: closeness with you 🤭

Every message, every feedback matters. Because Séfia is as much you as it is us.

Today, Séfia means:

Over 50,000 customers who trust us
Hundreds of before/after photos, thousands of testimonials

More than 350 partner pharmacies

Custom-made formulas
On average 94% ingredients of natural origin. Rated "Excellent" on Yuka & INCI Beauty

100% vegan & cruelty-free
Free from parabens, free from hormone disruptors

Simple routines
Because caring for your skin should not be complicated!